Dec
28
News this week is that the Washington Post is extending the amount of time its articles remain out in public from 14 days to 60. (After that, access is by subscription.). That’s an interesting move for a number of reasons, not the least of which is that WaPo has just increased the number of pages it can put ads on by 428 per cent, not something you can easily do with a print project.
(Note: The 428 per cent is an estimate, despite how precise it seems.)
TAGS: WASHINGTON POST, ARCHIVES, ACCESS, ADVERTISING
This seems like a smart move. Opening all the way up would be even smarter because bloggers would continue linking to past articles as they craft arguments based on previous news stories. That would drive more traffic to their site and make their paper more influential.
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