From John Burke at Editors Weblog:
The New York Times reports that the Associated Press will begin selling a multimedia package designed for youth to newspapers starting September 19. More than 100 papers have already signed up for the service which is called asap, a play on the English expression, ‘as soon as possible’ which reflects the wire service’s reputation for diffusing breaking news. A staff of 20 journalists will work on projects that will include text, video, audio and blogs.
Good news in that it gives newspapers a way of expanding coverage, by having new stuff to add to the mix, as a supplement as their own local efforts at interactivity. Bad news if any of those newspapers think that adding video, audio and blogs from AP — no matter how well done — are all they need to do to reconnect not just with young readers but with their community.
TAGS: AP, MULTIMEDIA, NEWSPAPERS, RETHINKING MEDIA
