Readership
It’s no secret that newspaper circulation is in long-term decline. It’s also no secret, at least within the business, that newspaper auditing organizations have made a number of moves over the years to: (a) more accurately reflect how many people are buying newspapers (their version); or (b) cover the fact that the decline is continuing [...]
(Update: It occurred to me this afternoon, while going over some of the data from the NADBank study with my students, that there’s a serious weakness in the polling, which results in an under-reporting of daily newspaper readership in some Canadian cities. None of their figures, as far as I can determine, include ethnic media. [...]
I’m trying to get my head around the latest stats from NADBank, released under the headline Readership of Canadian daily newspapers remains strong. (NADBank is the Newspaper Audience Databank Inc., “the principal research arm of the Canadian Daily Newspaper industry and a tri-partite organization whose membership is comprised of daily newspapers, advertising agencies, media companies [...]
Online polls don’t mean much. In a lot of cases they don’t even reflect a snapshot of the visitors to the site, merely a snapshot of those interested in clicking on the buttons. But there is something interesting about one being run by Robert Niles at Online Journalism Review. It asks visitors to compare their [...]
No one has ever accused me of being a math whiz. Given that warning, let’s look at some numbers, specifically recently released 2007 readership numbers for the two daily newspapers here in Vancouver. The two, both owned by CanWest, reported on the release of the Newspaper Audience Databank Inc. (NADbank) survey for 2007 today. The [...]
While American publishers are bemoaning the slow and steady decline in readership, the Irish are lapping up print
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