I’m no good at predictions. An example: when the video-enabled iPod was released, I raved a little about the thing but noted that I didn’t see much point in adding video.

So, I don’t have predictions for 2011, but here are a few things I’d like to see in the new year.

(1) Media organizations start using Twitter to engage, more than they use it to promote. It’s one thing to rely on a handful of engaged reporters; it’s another to manage an organizational tweet stream that adds personality and the human voice.

(2) Publishers and editors finally fully grok that the web — and apps — are primarily visual and give photojournalism it’s due: bigger images, more storytelling, no more let’s-drive-page views slideshows of dubious nature and content. And proper credit for the visual journalists. There’s no reason to continue to mismatch of nine-point bylines and six-point photo credits.

(3) Someone will write a social media script that will change all instances of “Breaking news” to “WJLT” (we just learned this). The result will be much more accuracy and I will be much less annoyed during the year.

(4) Aggressive experimentation with newspaper pay walls, with something behind them that is worth the money. Asking me to pay for “the usual” won’t cut it, but there is a model. I pay for books, music, magazines and apps that are of deep interest and personal value. Moving past the age of mass, newsrooms can start to explore and discover a myriad of sweet spots.

(5) Publishers paying more attention to the quality and capabilities of their RSS feeds as the success of Flipboard prompts development of other multi-source aggregators.

(6) Finally, a long-standing prediction/wish that may finally come true this year: publishers will finally stop seeing multimedia, video, data visualization, etc. as special. All of it will become a regular part of the storytelling, fully integrated. Silos of “special content,” with their own often hard-to-find menu links, will fade away.

Recently added:

(7) The definition of book begins to waver a little more, as inventive folk turn their attentions to apps, not least because of the media-richness and creative navigation possibilities, and the ability to update as needed. I could see a multimedia journalism “textbook” as an app, for instance, taking advantage of all three of those attributes.

(8) All social media apps and websites adopt the “translate” feature from TweetDeck, further opening up the world.

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