Some reading for your day:
- 10 Twitter users that every journalism student should follow? Paul Bradshaw has a Brit-heavy list (which only makes sense) that’s worth a look at. Comment section is filling up with responses, additions, etc.
- The three primary roles your local website should play. Oh, my this is a very smart post on what newspapers need to be online. Read and memorize.
- News You Can Endow. A NY Times op-ed that suggests turning newspapers into non-profits is the way to go. It’s an argument that’s gaining some steam but, like most of the other business models being championed, seems predicated on the idea of saving newspapers exactly as they are, something the market has decided isn’t working. Somewhat related: CPM rates are falling (thank God), by Terry Heaton, in which he argues that getting past CP smoke and mirrors will be a good thing.
- The tragic economics of ultra-small news sites. More on the business of providing news and the difficulties in keeping something good going.
- How to manage a newspaper company in a recession. Juan Antonio Giner has some interesting ideas, including keep investing in the core, reset priorities and communicate like crazy.