Here are a number of business-related posts newspaper execs may want to pay some attention to:
- Add Videos To Your Google Local Business Profile. One more reason they may not need your newspaper or website. Here’s the potential for businesses: “This is a great way to add customer video testimonials, product demos, commercials and more to your Google Maps listing.”
- Alternative Media Spending Expected To Grow A Collective 20.2 Percent In ‘08: Report. The “alternative media” isn’t the local culture-and-music newspapers, it’s “online/mobile advertising and entertainment and digital out-of-home advertising.” Whatever that means.
- The nation’s most popular local TV site is… A Salt Lake City site for a local radio and TV station. The biggest reason for its high traffic volume (trouncing the local dailies, according to Howard Owens) is that it offers free classified ads.
- Analyst: U.S. ad spending stagnates. More confirmation of the effects of lagging economy.
- Good news on the job front. Sort of: there are more jobs for rookies because the higher-priced talent is being bought out. Includes this: “… [Columbia j-school] annual job fair, scheduled for next weekend, has drawn more recruiters than ever. But only 18 of the 110 employers participating are newspapers. Most are online, TV and magazine companies.
- Media cos. battle Web portals on ads. Reporting on the trend of media companies to build out online ad networks to compete with Google and the like. Which has some relationship to…
- Washington Post Moves On After Closing Blog Ad Network. The state of change is constant.
