There’s lots of comment from media folk on the Borrell Associates report on how newspapers are starting to lose their local edge, including these:
- Online and Print Ad Sales: Time to Cut the Cord. Scott Karp says it’s time for newspapers to set the online ad reps free and let them aggressively go after local advertisers, even if it means competing with their print compatriots. I agree.
- Local online advertising is up. Newspapers’ share in down. Ben Compaine adds his, as always, sparkling analysis to the mix. He offers this provocative thought: “It is becoming evident that the value of ad placement based on search terms, Zip code or Internet address proves more effective for the local advertiser even if the page viewed does not directly contain information that is congruent with the location of the user.”
- Hitting the coffin nail on the head for newspapers. Jeff Jarvis has a long, thoughtful post that incudes this: “Newspapers are losing their own core market because they didn’t understand the scale of the internet. They still thought mass when they should have realized that small is the new big.”
- Newspapers’ fall from grace. Somewhat related is Steve Yelvington’s post pointing to a Forbes profile of the McClatchy Co. implosion. Steve points out “The [share price] decline leaves McClatchy, the nation’s third-largest newspaper publisher by daily circulation, with a market capitalization of barely $1 billion.’ That’s about what McClatchy paid for the Star Tribune in 1998.”
And then there are these, which also caught my eye today:
- News as niche: video traffic updates for mobiles. This just makes so much sense: almost real-time views from traffic cams available while you’re on the move. (Although what I really want is to be able to dial in the number of my bus stop and be told when the next bus is coming.)
- New York Times to Run Amateur News Videos. The Times turns to citizens to help cover the U.S. primary season. If I’m a campaign worker, I’m signing out the video equipment now.
- Don’t let your website get lapped. Yoni Greenbaum says taking the web seriously means making incremental improvements and additions as you go, not waiting for the big redesign or new tech rollout.