Oct
2
The internet age makes falling behind easier than ever. This is an attempt to get caught up with the great stuff out there:
- What’s Your Facebook Strategy? One more thing to add to the growing to-do list for newspaper editors and execs trying to stay on top of it all.
- Dilbert on newspapers’ future. Imaging the future of newspapers from, of all people, Dilbert. Interesting stuff and the comments are worth spending time with.
- Everybody’s a media company, chapter 3,672. The NFL, the most aggressive of the pro sports organizations, is discussing its own ad network to serve its own sites and, potentially, those of partners. Money spent on advertising is finite; those who want to scoop it up, apparently, are not.
- Yahoo buys BuzzTracker, builds Holy Trinity. Meanwhile, these new competitors are building (or buying their way into) new media forms that will seriously challenge legacy media.
- Three Major Japanese Newspapers To Launch Joint News Website; Share Distribution. The three are competitors, attempting to control costs and get into online in a big way. I don’t know much about Japanese newspaper reading habits, but this strikes me as wishful thinking: “The articles and editorial will be posted next to one another, partly in an attempt to lure younger readers to subscribe to their print editions.”
- Media remix. Alan Mutter reads the latest numbers on overall ad spending (down slightly), adds some skepticism about what those numbers truly mean (money is still being spent but it’s going elsewhere) and suggests media companies should be looking at building new relationships with advertisers.
