..PR and marketing folks get little respect from journalists. Al Tompkins at Poynter passes along this “fun idea,” pitched to TV news anchors (scroll down on the Poynter page):
Good afternoon! I have a story idea I want to share with you. Nike Golf is running a fun campaign around The Masters this year! It’s called “Wear It On Air.” This campaign entails us sending the exact same shirt that Tiger is wearing to anchors to wear on air the same day Tiger’s wearing it during The Masters (1st, 2nd, 3rd & 4th round). Most likely you will report on how Tiger is playing regardless of whether or not he is in the lead. We think this would provide fun banter and jokes by the other anchors.
We’d love to invite you guys to join us for a little fun. We know that your affiliate might have restrictions on what you can and cannot wear so, if you want to participate we need the shirt size for the anchor/anchors who will be reporting.
Please let us know if you will or will not participate as soon as possible so we can get you your shirts!
Yuck!
ASIDE: The first item in Al’s Morning Meeting deals with the plummeting sales of CDs as consumers opt for single-song downloads. The music industry may try to blame this on illegal downloads and file-sharing (instead of on crappy, filler-heavy albums from carefully groomed “pop stars”) but for me it’s like a return to the ’60s, when my music collection was carefully chosen 45s. (Singles on vinyl for you young folk.)
