One of the myths some newspaper folk comfort themselves with is that the current young nonreaders will start picking up the newspaper once they become more connected to community, through jobs, taxes, children, etc. That’s coupled with the myth that it’s primarily young folk who are increasingly turning to the internet for their information. Once they get older, the argument goes, they’ll go for the newsprint instead.
Today Daily Kos took on part of that myth:
That WaMo piece mentioned below rankled many of you for claiming that most of the audience is “under-35″.
Several Blogads surveys have proven this myth wrong (30-40 dominates, but the distribution above and below that age group is fairly equally represented. See the survey results on this page), but let’s do a quick poll and see what the results show.
Update: As of 2:30 p.m., 63 percent of respondents (over 2,000) are over the age of 35. Sounds about right. This myth that blog readers are all youngsters is clearly not true.
TAGS: BLOGGING, ONLINE, JOURNALISM
