Ken Layne, who has earned a spot on my daily-read list, takes newspapers to task their continuing misunderstanding of young non-readers.

Riffing on a NY Times article, he writes:

Once again, newspaper publishers mistake the sad comic strips they print for something young people might read. Young people do not read newspapers — I’m not young, and I don’t even buy newspapers.
Note to Newspaper Publishers: …Just shut up about those ancient, horrible, unfunny “comics” luring new customers to your dead industry. You know it’s not true, and you just sound extra-dumb when you claim otherwise.

Read the whole piece and, when you get some time, check out some of Layne’s other writing. He’s a gas.

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